14 Feb Starbucks, the importance of the brand name and the cardboard furniture by Sanserif.es
Beatriz Navarro · Ocupat 23/05/2013
Clara Castelló interviews the marketing manager of Starbucks in Spain, Beatriz Navarro, at the Palacio de Congresos in Valencia, with the chairs of Sanserif Creatius’ Bold collection as the only props. A talk that, beyond the territories that every technician knows, shows us how a brand can make its model more flexible to adapt to its customers’ taste in each country or region while ignoring its initial overall concept. She does it while sitting on the red fur Bold cHair , designed by Sanserif Creatius. More info on Ocupat.