El Duende: Unique Jewels
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El Duende: Unique Jewels

El Duende: Unique Jewels


El Duende nº154 P 28-31

We include an extract from the report “Unique Jewels” by Laura S. Lara in the  El Duende Magazine in which she talks about the artisan facet of José Antonio Giménez, one of the references of our studio Sanserif Creatius.

Extract: The artist José Antonio Giménez is categorical: “We must understand that today’s jewelry cannot be limited to traditional uses, customs and supports”. In his studio, Sanserif Creatius, they consider themselves to be contemporary craftsmen, and for this reason they don’t tie themselves to a particular discipline or trade. “We transcend from ceramics to textile printing, blown glass or bobbin lace, but also to laser engraving or the use of recycled industrial materials. We void artistic and commercial canons and seeking to transmit sensations and states of mind”.

Being craftsmen in the 21st century forces us to work with everything we have around us with artistic inspiration, although we always make captive flights, anchored to the ground with a rope, because we have a technical conception that makes our objectual universe both aesthetic and functional”, argues Giménez.


The key to his work is to provide realistic solutions to current problems or needs. This is where you get pieces based on folkloric pictograms that look like stamps or cameos, farmland jewelry, men’s accessories turned into works of art or interventions on everyday objects, such as cutlery, which are turned into unique pieces by means of engraving. Collaborative elements, souvenirs that are decontextualized from a specific period of the year, children’s details that promote responsible behavior and decorative works and functional objects to which they add a new value.

“We don’t wait to be asked for commissions, we prefer to observe our environment and social relations, and see what we can contribute to improve it”, adds the artisan. That’s why they collaborate with other artists or incorporate their techniques into their designs and work ideas. “We like to keep our laboratory in a perfect creative chaos in which the anxiety of confronting new materials, uses and processes allows us to experiment with other ways of relating to others”.

More info at El Duende