20 Oct Sublime: Hiatus’ book by Sanserif Creatius
Sublime · October, 2011
Hiatus came into being as a guide for entrepreneurs and designers on how to improve the ecological efficiency of their communication and their products. The central message is that designers have a significant role to play in steering us towards the sustainable and away from the disposable.
The opinions of 20 leading international designers on the interplay between design, the environment and the economy have been collated in this not-for-profit publication brought to us in a neat eco-design package.
The portable book product was designed by Ana Yago, with content coordinated by José A. Giménez, a journalist and designer specialising in corporate image, who together form Spanish creative agency Sanserif Creatius.
Printed in one colour on ecological paper without varnishes or special treatments, the delivery method of Hiatus strives to illustrate what can be done with eco-design. The idea was conceived to convey the values of sustainable growth, recycling and low-impact production processes.
Speaking in a time of economic uncertainty, the opinion pieces analyse the influence of design on society and the environment, while pursuing solutions based on the experiences and results achieved by design in previous economic downturns. But if you expect academic essays or intellectual analyses, you will be disappointed. The emphasis is very much on the personal thoughts and visions of the featured designers, many of whom appear on paper for the first time.
Hiatus is a taster of what is to come in the next edition of biennial publication Articulado – a collection of recipes and personal views and ideas on how to overcome the current economic decline by major players in design. Hiatus is a limited advance edition, with only 1,000 copies available, to be distributed at design congresses such as Hábitat Valencia Fair and CIDIC in Catalonia. More info at Sublime Magazine or Sanserif Creatius.