Just another way to the Business of Design
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Just another way to the Business of Design

Just another way to the Business of Design

Business leaders discuss how design impacts their overall strategy and affects their bottom line. Moderated by Daniel H. Pink, the panelists will discuss the role of design thinking in the workplace as it relates to consumer goods as well as overall company vision.

[youtube=http://www.youtube.com/watch?v=QAFbosQCcsk]

Bill Moggridge, co-founder of IDEO;  Sam Lucente, Vice President of Design in Hewlett-Packard Company;  and Jeanne Liedtka, Professor at University of Virginia’s Darden Graduate School of Business.

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