Sanserif Creatius | When a children’s story serves to talk about the future of furniture
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When a children’s story serves to talk about the future of furniture

When a children’s story serves to talk about the future of furniture

The Valencia Furniture Fair opened the doors for us to discover to the world that recycled cardboard could be more than just packaging. The 72m2 on which we installed our particular garden of cardboard sculptures was a turning point in the mentality of many. The event was filled with cardboard; benches, trees and ephemeral architecture extended the philosophy of our exhibition The Three Little Pigs, a revision of the classic fable in which we talked about the value of the material we work with.

Thanks to Cristina Cabo and her dancers from the Teatro Gran Cielo who interacted with the furniture demonstrating its versatility and resistance, we changed the mentality of many people and led a new way in the design of furniture and decorative objects, which has been recognised in the UK, Abu Dahbi or Egypt, but which has not found its place in Spain yet. We keep trying.

https://www.youtube.com/watch?v=D4xAFtkfRrU