Sanserif Creatius | This furniture is as daring as body-painting
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This furniture is as daring as body-painting

This furniture is as daring as body-painting

We wanted the presentation images of the new pieces of the collection of sustainable and recyclable cardboard furniture to become avant-garde objects with a careful aesthetic concept. Beyond the evident typographical inspirations of many of them, or the integration of daring textiles, our intention is that they generate sensations in those who observe them, and that the uncertainty with which they look at each other would also be reflected in the way they were presented.

Therefore, the photo session was presented with ambiguous models and using a body-painting technique to reinforce the aesthetic effect. It is about mystery and uncertainty, as opposed to the certainty of rotund furniture that is not only functional, but also singular.