27 Feb An index that involves it all
A catalogue’s index is not only a content organiser, or a list of references to find a page, it has to be understood as an informative complement which provides enough information in itself so that the client can make a decision before going into details. For this reason, the new 1tapiza catalogue’s index does not only locate the pieces and its typologies, but it presents the formats and products at a glance and it can be detached from the catalogue to work together with it. Knowing which piece we choose, in which format and which options it has at the same time, without having to go travel back and forth through the catalogue. An evolution in the way of understanding the way of communicating with the client and facilitate the work of the salesman in his task of presenting everything we can contribute with to differentiate ourselves from other firms. We communicate with a 21st century mentality, without having to abandon what has always worked: paper.